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A Look Ahead

November 26, 2018

Before we know it, 2019 will be here! Along with it will come another year of great Braunvieh events. Here are some of the events coming in early 2019. Check the BAA calendar for additional upcoming events.

National Western Stock Show
The first Braunvieh show of 2019 will take place Jan. 15 at the National Western Stock Show in Denver, Colo. Don’t miss this chance to see a great Braunvieh show. See more information at

BAA Annual Meeting
The BAA Annual Meeting is Jan. 20 in Fort Worth, Texas. This is a great opportunity to network with fellow Braunvieh breeders and catch up on what’s happening in the breed. More information to come in the winter issue of the Braunvieh World and on the website.

Fort Worth Stock Show
The National Braunvieh Sale is Jan. 20, followed by the National Braunvieh Show on Jan. 22 in Fort Worth, Texas. These events will showcase quality Braunvieh cattle. Be sure to attend. Visit Cattle in Demand for information on the sale and for details on the show.

Cattle Industry Convention and NCBA Trade Show
The 2019 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show is Jan. 30-Feb. 1 in New Orleans, La. This is agriculture’s premier event where the industry comes together to get down to business for the cattle industry. The 2019 event will be one of the largest on record and one you can’t afford to miss! Visit the BAA in booth 1261. Find out more at

Houston Livestock Show
The Houston Livestock Show Braunvieh Show is Feb. 26 in Houston, Texas. There’s still time to enter! Open show entry deadline is Jan. 5. To find out more, visit

If you have an event Braunvieh breeders need to know about, contact Samantha at or Jenny at to have it added to the BAA calendar.

Posted in Events, NATIONAL SALE, Sales, Shows | Comments Off on A Look Ahead

2019 National Braunvieh Show and Sale

October 29, 2018

Make plans to be in Fort Worth, Texas, Jan. 20 and 22, 2019, for a full lineup of Braunvieh events. The annual BAA membership meeting will kick things off Jan. 20, followed by the National Sale. The National Braunvieh Show will take place Jan. 22.

A tentative schedule is below, and more details will follow in the Winter 2018/2019 Braunvieh World.

Sunday, Jan. 20

11:30 a.m. – BAA Annual Membership Meeting Registration, Cactus Room, Amon G. Carter Jr. Exhibit Hall

12:00 p.m. – BAA Annual Membership Meeting

6:00 p.m. – National Braunvieh Sale, West Arena


Tuesday, Jan. 22

10:00 a.m. – National Braunvieh Show & Southwestern Expo Braunvieh Junior Show, Watt Arena


National Braunvieh Sale 

The National Sale, managed by Cattle in Demand, will begin at 6 p.m. Sunday, Jan. 20 in the West Arena. The National Sale consignments deadline is Nov 1, 2018. Visit, or contact Todd Alford (706) 207-9454 or Holly Alford (706) 270-3994 for more information about consigning or for details about the sale.

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Braunvieh Bull Performance Testing Program

September 30, 2018

The BAA is rolling out a new Braunvieh Bull Performance Testing Program. It will have a two-pronged approach. First, the DNA collected on these bulls will help in building the DNA database platform, which will improve the breed’s expected progeny difference (EPD) accuracy. Second, the BAA will have the top-performing 50 percent of bulls on test, published in the Braunvieh World periodically to help breeders reach a larger audience and potential buyers for their genetics.

This program will begin with bulls currently on test. Breeders with bulls on test now who would like to participate in the program and those who would like to participate in future tests, please call your testing facility and ask them to send DNA samples from your bulls to the BAA office.

National Braunvieh Performance Test Program Overview


  • Build genomic-enhanced EPDs (GE-EPDS).
  • Further parentage testing of breed sires.
  • Further develop and increase the supply of performance-tested bulls for commercial customers.


  • Bulls can be tested at any participating bull station in the United States.
    • Test facilities will pull hair on bulls and send to the BAA office.
    • Testing facilities must have a GrowSafe system.
  • The BAA will pay $20 toward DNA parentage testing/profiling and GE-EPDS with Neogen. This will require that anyone enrolling bulls give consent for using the DNA to build the training panel (DNA database platform). Any other DNA work would be an option to individual breeders at cost.
  • Breeders are responsible for all transportation, enrollment and costs (only exception is DNA above).
  • Breeders will pay $25 to the BAA toward the $45 parentage/profile DNA test. BAA will determine a total budget amount to be paid toward DNA testing, assisting at $20 per bull. Bulls on test will get preference over home-developed bulls for the $20 discount.
  • Beef Builders do not need to send in DNA samples but will still qualify for the top 50 percent to be published.
  • BAA will publish the top 50 percent of fullblood/purebred and top 50 percent of Beef Builders (with a minimum of half-blood Braunvieh) from each testing facility every six months in the Braunvieh World. This will include the breeder, pedigree and all numbers including index ratio and the nutritional breakdown of each testing facility’s ration.
  • Breeders who develop their own bulls can also take advantage of the $20 off for DNA samples as long as they have birth weight, weaning weight, yearling weight and scan data for the bulls.
  • Requirements for bulls to make the top 50 percent will include a minimum 1,000-pound weight adjusted at 365 days, 32-centimeter scrotal circumference and a birthweight of 99 pounds adjusted or lower.

The BAA will oversee the program through the Bull Performance Committee. For questions, contact committee members Stoney Scheer, Daniel Roberts, Mark Wolken, Dwight Alexander or Edsel Keith.

Posted in Braunvieh Promotion, Bulls | Comments Off on Braunvieh Bull Performance Testing Program

Online Sale Barn

August 27, 2018

The BAA Promotion Committee created an additional marketing avenue for Braunvieh breeders through the new online Sale Barn. The Sale Barn is a new page on the BAA website that enables Braunvieh breeders to market Braunvieh cattle or search for Braunvieh cattle to purchase. Promotion Committee member Colby King was a driving force in creating the Sale Barn. “There are other online marketing services out there, but nothing solely for Braunvieh cattle. This is an opportunity to advance the breed,” King remarks.

The service is open to anyone with Braunvieh or Braunvieh-influenced cattle, allowing breeders to make postings for a per-post fee. Users will simply create a user login and then complete a short form regarding what they have for sale. After the information is submitted, an administrator will review the content and, once approved, it will be posted on the website as a for sale ad.

Breeders can advertise bulls, females, feeder cattle, semen or embryos through the Sale Barn. Those looking for Braunvieh cattle to purchase can create a want ad that specifies what they are searching for. Once an ad is posted, users are encouraged to share via social media to help spread the word about what they have to offer.

The site goes a step further with an online shopping cart. This allows for users to submit multiple postings at one time and pay via credit card, debit card or PayPal at the end of the transaction. This feature will also allow users to access their account at anytime to view the posts they have submitted. “This is a clean, effective way to process payment and post ads quickly,” King says.

Once an ad is posted to the Sale Barn, all further communication and transactions take place between the buyer and seller; the BAA provides no further involvement. The fee structure to place an ad is simple and straightforward. Users will pay a fee upfront per ad. No commission will be taken once a sale occurs.

“Spread the word and encourage anyone with Braunvieh cattle to use the service. Regardless of the size of their operations, this site gives breeders an avenue to market their cattle. We want it to help grow the breed.” King says.

For more information, to place an ad or to view posted ads, visit

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Braunvieh Fullblood Breeder’s Cup

July 27, 2018

The Braunvieh Fullblood Breeder’s Cup (BFBC) was designed to promote and preserve Braunvieh fullblood genetics. Aiming for $5,000 in donated prize money, breeders with 11 or more cows are encouraged to donate $500, allowing for two voting privileges. Breeders with fewer than 11 cows are encouraged to donate $250, allowing for one vote.

The BFBC’s ultimate goal is to get 15-20 fullblood heifer entries at any given show, which would allow for a separate fullblood champion drive.
Amended Rules and Regulations
Previously, this program was a juniors-only program, but rules have been amended to allow anyone showing in the open shows to participate, as long as all other conditions are met.

Participants must be in good standing with BAA. This includes payment of the annual membership fees – $25 for Juniors and $75 for adults.

Heifers must be fullblood and purchased or owned by a participating, current BFBC member.
Breeder nomination fees must be paid prior to the beginning of show season or the first show the heifer is shown in; she must be eligible to receive points. If a breeder has more than one heifer in the BFBC, the nomination fees will be $500 for the first heifer, $250 for the second heifer and $125 for each additional heifer.

Nominations should be sent to the BAA office, P.O. Box 2768, Seguin, TX 78156; or to John Hall, 13675 FM 2471, Hedley, TX 79237. Checks should be made payable to BAA Fullblood Breeder’s Cup.

Participants will follow the show rules and guidelines for the fall 2018 and spring 2019 shows, located on the BAA website.

The BFBC will use the Ring of Excellence Program Shows, consisting of the following six open shows:
Ozark Empire Days –  Springfield, Mo.
Tulsa State Fair –  Tulsa, Okla.
American Royal –  Kansas City, Mo.
National Western Stock Show –  Denver, Colo.
Fort Worth Stock Show –  Ft. Worth, Texas
Houston Livestock Show –  Houston, Texas

Participants may exhibit at all six shows, and points will be awarded at each show based on placement. BAA will keep track of standings and post them on the BAA website under Show Heifer Standings.

Total points for the show season will determine the BFBC fund winner. Nomination fees and added donations accumulated for the year will be distributed 50, 30 and 20 percent, respectively, to the top three breeders/heifers. Points will be tabulated after the Houston Livestock Show and awards presented during the Braunvieh Junior National Banquet.

BFBC Committee
John Hall, chairman and secretary, 806-930-2560
Jenny Pieniazek, treasurer
Larry Lane 417-830-7318
Edsel Keith 417-253-4693
Tom Cefalu 504-495-7459

Fullblood Breeders Supporting Contributors
Quail Pass Genetics
Johnson Cattle
W/W Cattle
Jay H Farms LLC
Tri C Cattle LLC
Alleluia Acres
Alexander Farms
Mark Nelson
Wolken’s Cornerstone Cattle Ranch
Laurie Donovan
Lehmann Farms
Fieldstone Braunvieh

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Auction Block

Ridgefield Farm Production Sale

March 23, 2018
Athens, Tenn.

Sale Averages:

8 Braunvieh bulls                                            $3,150
14 BraunAngus bulls                                       $2,593

A standing-room-only crowd was on hand for the 19th annual Ridgefield Farm Production Sale.
Ridgefield Farm, along with guest consigners Bagley Farms, R & D Farms and W/W Cattle Co., sold 45 bulls to 10 states. The sale averaged $2,677.

Top-selling bulls included: Lot 26, MR BF Denver 1655ET, a fullblood son of Mr. Golden Link 6193ET, sold to Brickyard Braunvieh, Cullman, Ala., for $4,000 and consigned by Bagley Farms, Inc. Lot 35, WW Cornerstone 717E, a black, polled, purebred sired by W/W Cornerstone 921W ET, sold to OJ Fulks, Lakeland, Fla., for $4,000 and consigned by W/W Cattle Co. Lot 30, WW Cornerstone 712E, a BraunAngus sired by W/W Cornerstone 921W ET, sold to Harlan Doeschot Jr., Firth, Neb., for $4,000 and consigned by W/W Cattle Co.



McBee Cattle Company 15th Annual Spring Selection Day

April 21, 2018
Fayette, Mo.

Sale Averages:

10 Braunvieh purebred bulls                          $4,835
25 McBeef Builder hybrid bulls                      $3,485
10 Braunvieh purebred fall-bred heifers        $3,410
25 McBeef Builder hybrid fall-bred heifers    $1,922

New buyers purchased 20 percent of the bulls sold; 80 percent went to repeat customers.
Of the females, 43 percent went to new buyers and 57 percent went to repeat customers. Cattle went to buyers from 12 states.


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Junior Photo Bomb

June 26, 2018

Emma O’Neal of Senatobia, Miss., was first introduced to Braunvieh cattle when her sister bought a heifer from a neighbor. At the time, they knew nothing about the heifer’s breed or background, but did know she was cute. After some research, they discovered the heifer was Braunvieh and immediately became interested in the breed. Soon after, they acquired their first Braunvieh bull and got started showing Braunvieh in Mississippi and participating in National Junior Braunvieh Shows.

“I like the Braunvieh breed not only for the quality of cattle, but the quality of people as well. Unlike some other breeds, we don’t set out to beat each other but to come together to improve the breed and association,” O’Neal says.

In the future, O’Neal plans to continue showing Braunvieh and to consign her cattle to Braunvieh sales. “My plan right now is to add more purebred and fullblood Braunvieh to our herd and to continue raising quality Beef Builders.”

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Managing Cattle Behavior to Sustain Rangelands

This article originally appeared in the Winter 2016 Braunvieh World.  The information included is still relevant today as producers look to efficiently manage their resources.


Managing Cattle Behavior to Sustain Rangelands

Amanda Overleese, Freelance Writer

Cattle make decisions every day. Two things they decide are where to eat and what to eat. When cattle make these decisions, they affect the rangeland they occupy. Knowing that, ranchers can manage their cattle’s behavior in order to influence range condition and sustainability of the land. Mitch Stephenson, range management specialist at the University of Nebraska Panhandle Extension and Research Center, shared these ideas and his research experience at the 2016 annual meeting of the Nebraska Section Society for Range Management in his session, “Utilizing Cattle Behavior to Implement Better Grazing Management.”


Research Reveals Cattle Behavior

Last summer, Stephenson took part in a research project to observe how cattle grazed a pasture with several different ecological sites. The research project took place at the Sioux County Experimental Range, north of Scottsbluff, Neb. During this two-month project, there were 186 yearling heifers grazing roughly 700 acres.

After the heifers were pulled out of the pasture, Stephenson’s team took plant stubble height measurements to get an idea of what areas of the pasture the cattle grazed differently. Stephenson was able to create a spatial map of the pasture with this data to illustrate the grazing differences. He was then able to use the map to identify what areas had potential for heavy, moderate or light grazing, and what areas were at risk for overutilization.

Another project by Stephenson took place at the Gudmundsen Sandhills Laboratory, northeast of Whitman, Neb. Stephenson’s team attached GPS-tracker collars to five head of cattle in a 110-head herd. These cattle grazed 1,400 acres from mid-July to October. The results from the GPS-tracker data showed there were definite areas of the pasture that the cattle tended to graze more often than other areas.

During this project, Stephenson also found that the cattle’s behavior changed based on how much time they had spent in the pasture. When cattle entered the pasture, they traveled about 5,000 meters per day. But once the cattle had been in the pasture around 25-30 days, the distance traveled decreased to about 3,500 meters per day for the rest of the time on the pasture.

Stephenson is still studying this data but thinks it will be beneficial to producers in the future. “Their behaviors are shifting. Should we move these cattle at some specific time to capture some of the grazing behavior elements? Are they going after better-quality forages during those times? We are not sure yet, but we hope to find some answers to these questions,” Stephenson shared.


Influencing Cattle Behavior

What steps can producers take to help protect their rangeland and still make sure their cattle are productive? According to Stephenson, rotation schedules can be used to protect pastures from overutilization.

For example, after Stephenson’s team collected data at the Sioux County Experimental Range, they decided to implement a deferred rotation during the growing season. This management choice will allow the cattle to better utilize the lightly-grazed areas while protecting the heavily-grazed areas from overutilization. This choice has potential to improve the herd’s overall harvest efficiency, providing an opportunity to run cattle longer in a wet year or to have more options during a drought year.

Another strategy producers can use is managing the time of grazing, or when cattle are put onto the pasture. “What we’ve found is that grazing during the warm-season grass elongation period tends to be the most detrimental to the production during the following year,” he shared.

Shifting the time of grazing so that it’s not occurring at the same time every year can greatly influence pasture plants. Stephenson explained that as the plant elongates, it is using most of its carbohydrates. Giving pastures periodic rest during the elongation phase allows the plants to grow while they are using those carbohydrates. Not being grazed at that time decreases the risk of not being able to replenish those carbohydrates.


Examples of Targeted Grazing

According to Stephenson, targeted grazing is the manipulation of grazing animals to shape a landscape in a certain way for a specific purpose. Instead of focusing on livestock production, targeted grazing focuses on wildfire risk (prevention, suppression or management), weed control or wildlife habit.

Targeted grazing is becoming very popular in the western United States, where sagebrush is lost to wildfires and replaced by downy brome. “There’s a lot of discussion about what role cattle play in helping to manage some of this wildfire risk,” Stephenson said.

He shared that researchers of the 2007 Murphy Wildland Fire Complex in southern Idaho found definite differences in areas that had been grazed and areas left ungrazed. They found that moderate grazing had an influence on the flame length, rate of spread and fire intensity under moderate fire conditions. Stephenson added that targeted grazing can aid in wildfire prevention by influencing the amount and continuity of the fuel.

Stephenson concluded his presentation by reminding producers that cattle can be managed in a way to help shape their landscape. “Sometimes we can make small changes and manage some of our plant communities, while still providing meat and livestock products,” he summarized.

As researchers continue to gather information about cattle behavior while grazing, producers can implement their suggestions into their own operations. Taking the initiative to improve pasture sustainability can provide a healthy, well-managed feed source for livestock for years to come.

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McBee Cattle Company 15th Annual Spring Selection Day

April 21, 2018
Fayette, Mo.

Sale Averages:
10 Braunvieh purebred bulls – $4,835
25 McBeef Builder hybrid bulls – $3,485
35 Total bulls  – $3,950

10 Braunvieh purebred fall-bred heifers – $3,410
25 McBeef Builder Hybrid fall-bred heifers – $1,922

New buyers purchased 20 percent of the bulls sold; 80 percent went to repeat customers.Of the females, 43 percent went to new buyers and 57 percent went to repeat customers. Cattle went to buyers from 12 states.

Posted in Shows, Trails | Comments Off on McBee Cattle Company 15th Annual Spring Selection Day

Prepare to Share about Braunvieh Cattle on Social Media

By Kelsey Pope, Freelance Writer

April 30, 2018

The legacy and knowledge of raising beef cattle merits great pride for cattle producers. Marketing your cattle business and promoting what you do to those outside of the industry has been ensured through traditional routines. However, a more modern concept is to positively promote the cattle business using relationships built through social media, the future of communicating about the cattle business.

Agvocacy:  The Why
As cattlemen and women, you are experts at what you do: taking care of the land and livestock while producing high-quality beef. This makes you the perfect “agvocate” – a term that has grown prevalent in helping people outside of agriculture learn about where our food is raised and grown and getting to know the people behind raising food.

In our country, rural communities have declined and consumers are generally two or more generations removed from having meaningful ties with the people and places where their food is raised. Without those ties to agriculture, consumers don’t know about modern food production and may have misguided ideas and sometimes share erroneous information, pictures and video about the treatment of food animals.

While we can have conversations with friends and acquaintances who live around us, using social media platforms allows cattle producers to share what we are doing while correcting misinformation to a much broader audience.


Social media has also changed how cattlemen and women engage with the customers who purchase their cattle. Online auctions on Facebook sell cattle daily, seedstock cattlemen promote their bulls for sale on Instagram, and commercial cattlemen can instantly search for market prices to sell calves on Twitter. Information is accessible and abundant in our modern, online world.


Articulate Your Story: The How

The first and best way for you to use social media to agvocate or market your cattle business is to simply share who you are and what you do. This develops the relationship between you and the consumer or your customer. As a seedstock producer, you want build a bond with other cattlemen so they can trust you and your seedstock cattle. As a beef producer, you want general food-eaters to understand how your cattle were raised and build confidence among those consumers.

This can be as simple as sharing a photo on Facebook and Twitter of moving cattle and explaining what you do on your ranch. Later, write about your herd health program and how you keep your calves healthy. Then share photos from a family event. You can share on a personal level without giving away personal details.

Once you dive in to the social media world, try to be consistent with sharing. This doesn’t mean daily; it simply means that you can post when it works for your schedule – but be intentional about sharing photos and information that will promote your business, the breed and the entire industry. Adding a short video or Facebook “Live” video gets even more relational in building a connection and utilizing your mobile device to take live shots on-the-go and instantly share them online.

The Braunvieh Association of America (BAA) has recently become more involved with digital marketing and using social media to promote the breed and producers. The Association’s involvement on social media is an advantage that producers should make the most of by interacting and sharing mutual content.

As a producer, you may not have fresh content to share consistently, but by going to the Association’s Facebook, Twitter or Instagram account, you can easily, like, share or retweet their information, which reciprocates all efforts.

How to Share BAA Content

  • Content posted by another person on Facebook can be shared through a “Like,” “Comment” or “Share.” By doing one or all of these, you are engaging with content that will in turn be multiplied and seen by more readers.

  • Information on Twitter is concise: 140 characters or less. This captures the reader’s short attention span in a tweet, which can be combined with hashtags (#) in front of a word to link that word to corresponding conversations. For example, BAA uses the hashtag #TravelTuesday to link conversations about where Braunvieh cattle are raised around the United States. By clicking on the hashtag, you can directly see all of the conversations connected. You can “Like” a tweet and “Retweet.” which is very similar to forwarding an email to all of your followers. This is the best way to share BAA information! You can also “Reply” to a tweet, which directly sends a public message to a Twitter user.

  • Photos tell the story on Instagram, which is a social media platform focusing on photos. Users on Instagram can choose a picture to share and determine a filter to edit their photos. Followers can “Like” and “Comment” on BAA photos, which engages and connects others who are interested in learning more about Braunvieh cattle, how they are raised and the people who raise them.

Prepare to Share
By following BAA on social media, producers can recognize the value of consistent, respected information and should prepare themselves to engage on social media. This benefits your cattle business with name recognition and marketing, but also advances the beef industry through positive promotion. Help consumers and customers alike by connecting the dots from pasture to plate. BAA is being proactive on social media and our members can help by continuing the conversation and staying engaged as an industry online.


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