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The annual Beef Empire Days
live and carcass show was
recently held and Braunvieh had
another great year. While no
entries were selected in the
live division, the carcass
division saw Braunvieh with a
huge showing. In a field of
116, 7 head of Braunvieh steers
were in the top 25, including
the 1st place steer owned by 7
Ranch. In the heifer division,
Mike Long had the 2nd place
heifer in a field of 60. Look
for more details in the next
issue of Braunvieh World.
Congrats to our winners and a
big thanks to everyone that
represented the breed.
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JHL Ranch, Art and Merry
Brownlee, of Ashby, NE were
recently announced as the
recipients of the 2009 Beef
Improvement Federation
Commercial Breeder of the Year
Award. The Braunvieh
Association of
America congratulates JHL
Ranch on this prestigious honor
and invites everyone
to view the press release
and learn more about the JHL
operation click
here.
Nebraska
Operation Named Beef
Improvement Federation
Commercial Producer of the
Year SACRAMENTO,
CALIF. (April 30, 2009) –
The Beef Improvement Federation
(BIF) named the JHL Ranch,
Ashby, Neb., as its 2009
Commercial Producer of the
Year. The family has run cattle
in the southwest corner in the
Nebraska Sandhills since 1885.
The JHL brand is reputed to be
one of the oldest used in
Nebraska having been legally
registered in the state in
1920.
Ranch owners Art and Merry
Brownlee, along with their son
Ethan, accepted the award from
BEEF magazine Senior Editor
Burt Rutherford during the 41st
BIF Research Symposium and
Annual Meeting, April 30
– May 3, 2009, in
Sacramento, Calif. The ranch
was nominated by the Nebraska
Cattlemen and the Braunvieh
Association of America, both
based in Lincoln, Neb.
Harlan Doeschot of Golden Link
Braunvieh, Firth, Neb., said,
"There is not a more deserving
recipient of the commercial
producer of the year award than
the JHL Ranch. Art and Merry
have tested their cattle and
built a tremendous herd based
on the data they have
gathered."
The Brownlees took the reins of
the operation in 1995 and spent
the past 14 years working
toward their goal to apply
research and analysis
principles to ranching. The
ranch runs between 1,300 and
1,400 Angus- and
Braunvieh-cross cows, utilizing
80 paddocks in an intensive,
managed rotational grazing
system on approximately 30,000
acres.
The complete tracking and
analysis of two end products
– replacement females and
carcass merit, have driven the
spring-calving operation. These
actions have been made possible
by the computer-based use of
Deoxyribonucleic acid (DNA),
ultrasound and linear
measurements, as well as
Expected Progeny Difference
(EPD) technology.
The majority of the cows are
bred through artificial
insemination (AI) and calves
are weaned at 150 days of age.
The calves are backgrounded and
supplemented on grass at the
ranch and then custom fed with
ownership retained to the rail.
The ranch has marketed a USDA
Source and Age Verified product
since 1995.
After years of tracking,
verifying and incorporating the
progeny in the commercial herd,
the JHL Ranch purchased an
existing Braunvieh herd in
2009, launching its seedstock
division.
"We are honored and blessed to
be named as this year's
commercial producer of the
year," said Art. For the past
decade, we have had the
guidance and counsel of past
recipients and individuals here
today, as well as the Beef
Improvement Federation
guidelines to develop our
program and take it to the next
level. We are a testament that
change is possible and change
can be profitable," he
added.
For more information on the JHL
Ranch, visit www.jhlbeef.com....
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