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The breed’s repeated success in major, independent tests over the last decade have turned heads in every segment of the industry. Throughout the industry, the best known and the most respected quality stamp is the coveted Max Fulscher Award given to top pens in the Great Western Beef Expo at Sterling, Colorado. These cattle must grade 100% choice and 100% yield grade 1 or 2.

To date, Braunvieh-influence calves have won this title three times as often as the nearest competitor; in fact, calves sired by Braunvieh bulls have won well over a third of all the Max Fulscher Awards given in the last decade. Their advantage in carcass merit and performance stands undisputed.

In the pasture, Braunvieh and Braunvieh-influence females have set some high standards for others to shoot at. MARC (USDA Meat Animal Research Center) remains the most respected independent breed test in the country. Data collected there regarding the fertility, efficiency, and productivity of the Braunvieh female reveals the results of centuries of genetic selection for meat, milk and maternal traits. Although the Braunvieh cow was one of the most moderate in size, she required the least amount of assistance calving, and yet weaned the heaviest calf per cow exposed of all the breeds tested in that cycle-- heavier than the Hereford x Angus, Simmental, Charolais, Limousin or Gelbvieh. The breed evolved in the Swiss

What makes Braunvieh such a strong choice in commercial programs?

They have a great deal to offer every cattleman without the ‘tradeoffs’. There are certainly cattle that will grade as well, others that may produce more milk or some that will be leaner. However, for the cattleman who is looking for a functional breed to use in a cross-breeding program that is able to combine the best of these traits along with proven fertility (which is still the most important economic trait in the beef business), performance and much more, Braunvieh is the breed of choice. Braunvieh puts it all together.

Braunvieh-cross calves have captured cattlemen’s attention everywhere. Braunvieh have a greater potential to increase market share in our industry than any breed out there. These cattle exemplify what this industry is working toward every day: Moderate, easy-fleshing cattle that work in the pasture, in the feedlot and on the rail. Reports from feeders everywhere have pretty much been the same, ‘we like ‘em, but we just can’t get enough of them’." When you see these cattle for the first time you won't believe the natural thickness, depth and disposition of these Braunvieh females. And after you have taken the time to research how these cattle have done in performance tests and carcass contests across the country in recent years, you will be amazed that any one breed that your just now seeing for the first time could be this promising."

Alps which may be the key to their vigor and survivability. According to MARC data, Braunvieh calves have the highest rate of survival (95.1%) from birth to weaning of all Continental and Bos Indicus breeds tested. For today’s commercial cattleman, that has got to be a strong consideration.