Sign up for our Email Newsletter

Braunvieh Blog...

McBee Cattle Company 15th Annual Spring Selection Day

April 21, 2018
Fayette, Mo.

Sale Averages:
10 Braunvieh purebred bulls – $4,835
25 McBeef Builder hybrid bulls – $3,485
35 Total bulls  – $3,950

10 Braunvieh purebred fall-bred heifers – $3,410
25 McBeef Builder Hybrid fall-bred heifers – $1,922

New buyers purchased 20 percent of the bulls sold; 80 percent went to repeat customers.Of the females, 43 percent went to new buyers and 57 percent went to repeat customers. Cattle went to buyers from 12 states.

Posted in Shows, Trails | Comments Off on McBee Cattle Company 15th Annual Spring Selection Day

Prepare to Share about Braunvieh Cattle on Social Media

By Kelsey Pope, Freelance Writer

April 30, 2018

The legacy and knowledge of raising beef cattle merits great pride for cattle producers. Marketing your cattle business and promoting what you do to those outside of the industry has been ensured through traditional routines. However, a more modern concept is to positively promote the cattle business using relationships built through social media, the future of communicating about the cattle business.

Agvocacy:  The Why
As cattlemen and women, you are experts at what you do: taking care of the land and livestock while producing high-quality beef. This makes you the perfect “agvocate” – a term that has grown prevalent in helping people outside of agriculture learn about where our food is raised and grown and getting to know the people behind raising food.

In our country, rural communities have declined and consumers are generally two or more generations removed from having meaningful ties with the people and places where their food is raised. Without those ties to agriculture, consumers don’t know about modern food production and may have misguided ideas and sometimes share erroneous information, pictures and video about the treatment of food animals.

While we can have conversations with friends and acquaintances who live around us, using social media platforms allows cattle producers to share what we are doing while correcting misinformation to a much broader audience.


Social media has also changed how cattlemen and women engage with the customers who purchase their cattle. Online auctions on Facebook sell cattle daily, seedstock cattlemen promote their bulls for sale on Instagram, and commercial cattlemen can instantly search for market prices to sell calves on Twitter. Information is accessible and abundant in our modern, online world.


Articulate Your Story: The How

The first and best way for you to use social media to agvocate or market your cattle business is to simply share who you are and what you do. This develops the relationship between you and the consumer or your customer. As a seedstock producer, you want build a bond with other cattlemen so they can trust you and your seedstock cattle. As a beef producer, you want general food-eaters to understand how your cattle were raised and build confidence among those consumers.

This can be as simple as sharing a photo on Facebook and Twitter of moving cattle and explaining what you do on your ranch. Later, write about your herd health program and how you keep your calves healthy. Then share photos from a family event. You can share on a personal level without giving away personal details.

Once you dive in to the social media world, try to be consistent with sharing. This doesn’t mean daily; it simply means that you can post when it works for your schedule – but be intentional about sharing photos and information that will promote your business, the breed and the entire industry. Adding a short video or Facebook “Live” video gets even more relational in building a connection and utilizing your mobile device to take live shots on-the-go and instantly share them online.

The Braunvieh Association of America (BAA) has recently become more involved with digital marketing and using social media to promote the breed and producers. The Association’s involvement on social media is an advantage that producers should make the most of by interacting and sharing mutual content.

As a producer, you may not have fresh content to share consistently, but by going to the Association’s Facebook, Twitter or Instagram account, you can easily, like, share or retweet their information, which reciprocates all efforts.

How to Share BAA Content

  • Content posted by another person on Facebook can be shared through a “Like,” “Comment” or “Share.” By doing one or all of these, you are engaging with content that will in turn be multiplied and seen by more readers.

  • Information on Twitter is concise: 140 characters or less. This captures the reader’s short attention span in a tweet, which can be combined with hashtags (#) in front of a word to link that word to corresponding conversations. For example, BAA uses the hashtag #TravelTuesday to link conversations about where Braunvieh cattle are raised around the United States. By clicking on the hashtag, you can directly see all of the conversations connected. You can “Like” a tweet and “Retweet.” which is very similar to forwarding an email to all of your followers. This is the best way to share BAA information! You can also “Reply” to a tweet, which directly sends a public message to a Twitter user.

  • Photos tell the story on Instagram, which is a social media platform focusing on photos. Users on Instagram can choose a picture to share and determine a filter to edit their photos. Followers can “Like” and “Comment” on BAA photos, which engages and connects others who are interested in learning more about Braunvieh cattle, how they are raised and the people who raise them.

Prepare to Share
By following BAA on social media, producers can recognize the value of consistent, respected information and should prepare themselves to engage on social media. This benefits your cattle business with name recognition and marketing, but also advances the beef industry through positive promotion. Help consumers and customers alike by connecting the dots from pasture to plate. BAA is being proactive on social media and our members can help by continuing the conversation and staying engaged as an industry online.


Posted in Braunvieh Promotion | Comments Off on Prepare to Share about Braunvieh Cattle on Social Media

Fort Worth Braunvieh Sale

Jan. 14, 2018
Fort Worth, Texas
Sale Manager: Cattle In Demand

Sale Averages:
37 Live animal lots – $3,561
43 Total lots – $3,227
Total gross – $138,760

The Fort Worth Braunvieh Sale was held in Fort Worth, Texas, in conjunction with the Fort Worth Stock Show. A total of 37 live lots sold, averaging $3,561. An additional two flushes, six embryos and three semen packages were also sold.

The top-selling bull was Lot 2, consigned by W/W Cattle Co., and purchased for $7,500 by Bluebonnet Braunvieh, Chatfield, Texas.

The top-selling cow-calf pair was Lot 10 + A, consigned by W/W Cattle Co., and purchased for $9,000 by Thomas Stoddard, Hackberry, La. The second high-selling cow-calf pair was Lot 11 + A, consigned by Sterling Genetics and purchased for $6,500 by Tommy Bean, Stephens, Ala. The third high-selling cow-calf pair was Lot 12 + A, consigned by Harvester Farm and purchased for $5,750 by Rick Beard, Granbury, Texas.

The top-selling open heifer was Lot 28, consigned by Keith & Keith Braunvieh and purchased for $6,000 by Thomas Stoddard. The second high-selling open heifer, Lot 29, was consigned by Rock Creek Braunvieh and purchased for $5,000 by Alisha Smith, Royce City, Texas. The third high-selling open heifer was Lot 30, consigned by Wolken’s Cornerstone Cattle Ranch and purchased for $4,200 by Chad and April Horner, Paradise, Texas.

Cattle were sold to eight states.

Posted in Sales | Comments Off on Fort Worth Braunvieh Sale

Twistin’ With the Braunviehs

March 26, 2018

The 2018 National Junior Braunvieh Show will take place June 11-15 in Shawnee, Okla., at the Heart of Oklahoma Exposition Center. Entries are due May 1. Late entries will be accepted until May 15 but will be subject to a $30/head late fee.

The week will be packed with events and contests for Juniors as well as some fun for parents. Highlights include Barnyard Olympics on Tues., June 12; Old Timers Showmanship on Wed., June 13; and the Awards Banquet and Basket Auction on Thurs., June 14.

Multiple sponsorship levels are available to support JBAA show. To learn more about the available sponsorship levels or to become a sponsor, contact the BAA office at

In addition to sponsorships, a heifer raffle is also taking place to support the JBAA. The 2018 JBAA raffle heifer is BLC Dorothy 807E, donated by Brink Livestock, Bob and Marilyn Brink, of Piedmont, Kan. Dorothy is a three-quarter sister to reigning National Champion Bull BLC Toronto 618D. Contact a JBAA member to purchase tickets. Winner will be drawn June 14 during the 2018 National Junior Braunvieh Show






Registration #: PB92854
Birthdate: 10/1/2017
Sire: Wizard of Oz
Dam: BLC Ruth 806Z

For entry forms, hotel information and sponsorship details,

Posted in Events, JBAA | Comments Off on Twistin’ With the Braunviehs

Braunvieh Bonanza

The Texas Braunvieh Association has organized an exciting new program for junior members and is encouraging participation from across the country. The Braunvieh Bonanza will be held April 27-29 in conjunction with the Texas Heifer Certificate Program during the TBA Junior Show in Belton, Texas. The program is designed to reward junior Braunvieh exhibitors by offering scholarships and premiums. To be eligible, participants need to be members of both the Texas Braunvieh Association and the Braunvieh Association of America; however, the program is open to individuals from any state.

Encourage a junior you know to take advantage of this great opportunity! Applications are due by April 2. Additional details, rules and applications can be found at on the TBA website.

Do you have a Braunvieh event or program happening in your area? We want to hear about it! Send us an email with the details.

Posted in JBAA | Comments Off on Braunvieh Bonanza

Cattle Industry Convention and NCBA Trade Show

The 2018 Cattle Industry Convention and NCBA Trade Show will be Jan. 31-Feb. 2, 2018, in Phoenix, Ariz. The convention and trade show create a unique, enjoyable environment for cattle industry members to network, create policy for the industry and have some fun!


Highlights of the event include:

  • Cattlemen’s College, happening on Wednesday, Jan. 31, is famous for stimulating and thought-provoking sessions that can help generate high returns for your operation.
  • Ree Drummond, “The Pioneer Woman,” tells her story on Wednesday, Jan. 31.
  • The CattleFax Outlook Seminar is the morning of Thursday, Feb. 1.
  • Former MLB Pitcher Jim Abbott shares his motivating story of success on Friday, Feb. 2.
  • Taking place Jan. 31-Feb. 2, the NCBA Trade Show is the largest national show for anyone in the cattle business.
  • Many more educational and informational beef industry meetings as well as fun and entertainment!


The BAA will have a strong presence at this important cattle industry event including a booth in the trade show. This will allow the BAA to network with current and potential breeders as well as spread the word about Braunvieh cattle. If you are attending the show, be sure to stop by booth 700B to visit about Braunvieh cattle! More information can be found at

Posted in Sales | Comments Off on Cattle Industry Convention and NCBA Trade Show

2018 Braunvieh Events

December 27, 2017

The new year is bringing a full schedule of shows and events for BAA members. Here are some of the events coming in early 2018. Check the BAA calendar for additional upcoming events.


National Western Stock Show
The first Braunvieh show of 2018 will take place in Denver, Colo., at the National Western Stock Show Jan. 10. Don’t miss this chance to see a great Braunvieh show. More information is located at

Fort Worth Stock Show
The FWSS Braunvieh Sale will be Jan. 14 followed by the Braunvieh Show Jan. 16 in Fort Worth, Texas. This is a great time to meet up with fellow Braunvieh breeders and learn more about the breed. Visit for more details. Click here for sale details and catalog

Cattle Industry Convention and NCBA Trade Show
The 2018 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show will be Jan. 31-Feb. 2, 2018, in Phoenix, Ariz. The convention and trade show create a unique, enjoyable environment for cattle industry members to network, create industry policy and have some fun! Visit the BAA in booth 708. Find out more at

Houston Livestock Show
The Houston Livestock Show Braunvieh Show is Feb. 28 in Houston, Texas. There’s still time to enter! Entry deadline is Jan. 5. To find out more, visit

 If you have an event Braunvieh breeders need to know about, contact Samantha at or Jenny at to have it added to the BAA calendar.

Posted in Braunvieh Promotion | Comments Off on 2018 Braunvieh Events

McBee Cattle Company Fall Selection Day 2017

Oct. 28, 2017
Fayette, Mo.

Sale Averages
6 Braunvieh purebred bulls                                        $4,958
14 McBeef Builder Hybrid bulls                                 $3,654
24 Bulls                                                                       $4,045
15 Braunvieh purebred fall-bred heifers                  $2,755
20 McBeef Builder Hybrid fall-bred heifers               $1,820

New buyers made up 37 percent of the bull sale; 63 percent went to repeat customers. Bulls were sold to six states. Of the females, 39 percent went to new buyers and 61 percent went to repeat customers. Females went to three states.


Braunvieh Herd Builder Sale
Nov. 4, 2017
Marshall Junction, Mo.
Auctioneer: Hoover Case

Sale Averages
28 Open heifers                                                          $1,843
6 Bred heifers                                                           $2,367
18 Bred cows                                                              $1,961
20 Pairs                                                                       $2,965
72 Lots                                                                         $2,228

Active bidding from the first lot in the ring to the last made for a good day for those offering the cattle as well as the buyers from 15 states taking home a strong set of Braunvieh cattle. This was the 15th Annual Herd Builder Sale, with many buyers back from previous years.

Pairs were in top demand with a fall duo from W/W Cattle Co., Section, Ala., topping the list. WW Ms BP 207Z and her heifer calf brought $5,700 from Floyd Vanzant, Hilliard, Fla. 207Z is by WW Cornerstone 921W, and her September calf is by MHF Genesis T737.

A spring pair, also from W/W, was the second-high selling lot. WW Ms 527C, a halfblood BraunAngus two-year-old, brought $2,900 from R&D Farms, Franklin, Ky. Her January ¾-blood heifer calf by AAA Woodring’s Power Star 14T went to West Farms, Wellsville, Kan., for $1,900.

Another spring BraunAngus pair from W/W was next in line. The cow, WW Ms 535C BA, brought $2,600 from Schiermeyer Cattle, Geneva, Neb. Her Cornerstone spring heifer calf went to Bluebonnet Braunvieh, Chatfield, Texas, for $1,600.

Topping the bred-heifer division was Miss BRLK Tootsie 421D, an MCB Mr 304W 105P 3111 daughter, from the Lipkes of Bear Lake Braunvieh, Rice Lake, Wis. She was purchased for $3,600 by Baiker King, Webbers Falls, Okla. Heading the bred cows at $3,100 was C Farms Miss 1711, a six-year-old by C Farms Mr Aristocrat 9705. Consigned by Todd Clubb of C Farms, Vinton, Iowa, she went to CJ Cattle Ranch, Pollard, Ark.

Ramer Sons Braunvieh of California, Mo., a buyer in many previous sales, bought the two top-selling open heifers at $2,500. Miss CEF 616 and Miss CEF Lady Luck 613 are both daughters of TLC Vigor Z2119 from the Cefalus at Circle C Ranch, Estelline, Texas.


Posted in Sales | Comments Off on McBee Cattle Company Fall Selection Day 2017

New Board Members Elected to Serve

November 27, 2017

The BAA Annual Meeting was held Oct. 20, 2017, in Kansas City, Mo. During the meeting, the board welcomed new members and officers, and thanked retiring members for their dedicated service. The 12-member BAA Board works on behalf of the BAA membership to guide the association and promote the Braunvieh breed.

Retiring Board Members
Marilyn Brink
Jerry Jernigan
Todd Hill
Benny Phillips

New Board Members
Ana Duke
John Hall
Paul Prazak
Daniel Roberts

2018 Officers
President: Mark Nelson
Vice President: Caleb Russell
Treasurer: Tim Bagley
Secretary: Jeff Zimmerman

For a full list of board members or to contact a board member, visit

2018 BAA Board of Directors

Standing, left to right: Mark Wolken, Kendall Schlake, John Hall, Stoney Scheer, Dwight Alexander
Sitting, left to right: Tim Bagley (treasurer), Jeff Zimmerman (secretary), Mark Nelson (president), Caleb Russell (vice president)
Not Pictured: Ana Duke, Paul Prazak, Daniel Roberts




Posted in Events | Comments Off on New Board Members Elected to Serve

To Plan or Not to Plan?

Why developing a business plan is key to helping family businesses succeed Part 2.

October 30, 2017
By Jessie Topp-Becker, Freelance Writer

It’s no secret that family business planning is a time-intensive process that requires intentionality and effort. When it comes to starting the planning process, people often turn to the internet or books for information. A Google search for family business planning generates more than 25 million results in less than one second. A search on for family business planning books results in 2,193 books. Clearly, family business planning is a popular topic, and for good reason. However, with so much information on the topic, it’s easy to get overwhelmed.

To help webinar attendees identify areas where they could start building a complete family business plan, Davon Cook reviewed four types of business plans. According to Cook, the four most common types of business plans are strategic, operating, business continuity, and estate and succession plans.

Strategic plans are one of the most popular business plans. Cook explained that these plans provide a big-picture view of where the business is now, where it’s going, how to get there and how to measure progress. A typical time frame for a strategic plan is 3-5 years. All businesses have a common goal: to maximize profits. The purpose of a strategic plan, Cook said, is to force businesses to consider how to accomplish that.

Another common type of business plan is the operating plan. Cook encouraged people to think of operating plans in one-year time frames. “Think about how you are going to make the goals in that strategic plan actually happen on an operational basis,” she suggested. When developing an operational plan, family businesses should consider five areas: production, marketing, physical capital replacement, financing and human capital.

For each operational area, Cook suggested family business members answer the following questions.

  • Production: What are we going to grow, raise or process to create value?
  • Marketing: How are we going to sell our products and manage the price risk?
  • Physical Capital Replacement: What assets do we need to buy, sell, repair or replace to execute this operating plan?
  • Financing: How are we going to finance our operating plan?
  • Human Capital: Who are we going to use to put this plan into action?

The business continuity plan is one that no one likes to think about having to use, but it’s very important. “What happens if a critical leader suddenly becomes unavailable?” Cook asked attendees. This plan is not difficult to develop, she said. “You just have to sit down and do it.”

To develop a business continuity plan, individuals involved in a family business should answer these questions.

  • Does your spouse know whom to call in the event of critical illness or death?
  • Who in the organization has authority and is qualified to make decisions?
  • Who are the business’s trusted advisors?
  • Where are the critical documents, including financial statements and insurance policies?
  • Where are the computer and online account passwords?

Although this plan is critical, creating the business continuity plan isn’t enough. “Make sure you give it to the people who are going to need to know that information,” Cook said.

Estate and succession plans are among the most well-known business plans. Of all the plans Cook discussed, the estate and succession plan “really merits significant time and attention, but will vary in its importance based on the life cycle of your business,” she said.

Although it is one plan, the estate portion of the plan addresses the transition of assets, both physical and financial, from one generation to the next. The succession part of the plan “is really a process of creating psychological ownership among a group of people who are going to be continuing the business,” Cook explained.

Developing family business plans is a process. One of the most important aspects of the planning process is putting pen to paper. “It forces a deeper thought and reflection when you have to articulate it on paper,” Cook said. Having a written plan also provides greater accountability for everyone involved with the business.

Cook encouraged families not to get bogged down in the pursuit of perfection, but rather to pursue progress over perfection. “I can assure you the magic is not in having the perfect method; the magic is in the fact that you’re doing it and the communication that it creates.”

Posted in Uncategorized | Comments Off on To Plan or Not to Plan?